Me and Yoox

I RECENTLY WORKED WITH VICE AND YOOX ON A NEW PROJECT FOR VICELAND.COM.

BASICALLY, I SELECTED A TREND, AND A FICTIONAL STORY. I BUILT A LOOK CHOOSING FROM AMONG THE ITEMS FOR SALE IN THE ONLINE SHOP, AND THEN I DESCRIBED MY AIM. BEING VICE ITALY, THE TEXT IS OBVIOUSLY IN ITALIAN.

IN SUMMARY, I CALLED TO MIND DALLAS, THE SOAP OPERA FROM THE 80S WHICH I TOTALLY LOVED WHEN I WAS A CHILD (STILL NOW ACTUALLY) ...I TRIED TO RE-CREATE ONE OF THE MOST TYPICAL SUE ELLEN' OUTFITS..

BALENCIAGA, ANN DEMEULEMEESTER, SOME VINTAGE PIECES FROM GIVENCHY AND UGO CORREANI ARE THE ACTORS.

HERE IS THE LINK:

http://www.viceland.com/blogs/it/2010/04/22/vice-for-yooxcom-dallas-sesso-alcol-e-trattori/